dear target

Dear Target,

It's been a long time coming, but I can't hide it any longer, I think we should see other people. Or, if I'm honest, I've already been seeing other people. You just don't do it for me anymore. I've thought about it a lot lately and really, it's not me, it's you.

Things started going downhill when you decided to add groceries. I understand people need to eat. But "people who need to eat" is NOT your target demographic. I'm pretty sure that demographic belongs to a grocery store, like Safeway, or Fred Meyer, or (God forbid), even Albertson's. Adding groceries itself may not have been your downfall, had you expanded your entire store as well, but instead, bananas and pork chops stole precious square footage away from the things I loved most about you...aisles and aisles of affordable trendy clothes for me, my kids, and my house.

Who are you and what have you done with the Target I once loved?!

Your junior's and women's clothing sections are now WAY too crowded. I can barely get my cart with my screaming toddler through there (PS I do love your new carts though). And when I find something that might be cute, that I'd like to hold up in front of myself and admire how it might look on me? I can't. Because THERE ARE NO FREAKING MIRRORS IN YOUR ENTIRE STORE! How on earth you ever could have thought that would be a good idea is beside me. Even so, sometimes I'll find something that I think might be worthy of an actual trip to the dressing room, but then still, I end up disappointed. Nothing is cute. Nothing fits. And it's not even that cheap anymore. Your shoe section is pitiful. It's tiny. I did find a cute pair of red patent leather flats recently to replace an old pair of red patent leather flats (previously purchased at the "old" Target), and the new ones? I hate them. They hurt my feet. The back elastic shoves my toes up front where they aren't supposed to be. Why'd you do that? Why'd you even change them? And your home decor? Cute things to make my house look pretty? Quit moving them around! I can't even find them. Do you even have them anymore?

You used to have this Global Bazaar thing every January/February, where you'd bring in tons of really great housewares and furniture. (Not the crappy back to school stuff either). I got my kitchen table there one year. And I still love that. And I got an entire set of dishes (on clearance even) another year. But the past few years instead of that you bring in bulk sized cleaning crap and diapers? Really? Have you met Costco? Because they have that market covered. 

I kind of think you're trying to hard. You can't be everything to everybody. You need to go back to what you're good at it...find me some really cool things and sell them to me at great prices. Make me WANT to browse your aisles and get excited finding just the perfect knick knack, or a great skirt that I'll wear the heck out of. I used to love going to Target, for NO reason. Now, it makes me claustrophobic. I dread it. I'm sorry, but I'm going to have to let you go.

I hope we can still be friends, I just really think we need a break.